Why Is Fiji Water So Expensive? (Top 10 Reasons)
Water is a necessity that we all need and use every day. However, not all water is created equal, and some types of bottled water, such as Fiji Water, are significantly more expensive than others.
Fiji Water is a premium bottled water brand that has gained popularity worldwide. But what makes it so expensive? One reason is its source – Fiji Water is sourced from a remote underground aquifer in Viti Levu, Fiji’s largest island. This source is protected from pollution and other contaminants, which contributes to the high quality of the water.
The bottling process also plays a significant role in the cost of Fiji Water. The company uses a unique and patented process that involves collecting the water in a sealed, underground aquifer and transporting it to the bottling plant without being exposed to the air or other pollutants. This process ensures that the water stays pure and retains its natural minerals and electrolytes.
In addition, Fiji Water has built a brand image that emphasizes its environmental and social responsibility. The company uses 100% recyclable materials for its bottles and is committed to reducing its carbon footprint. It also supports local communities in Fiji through various programs and initiatives.
All of these factors contribute to the high cost of Fiji Water compared to other brands of bottled water. Despite the price tag, many people are willing to pay for the taste and quality of this premium water.
In conclusion, while the cost of Fiji Water may seem excessive, it is a result of the brand’s commitment to quality, sustainability, and social responsibility. If you value these things and appreciate the taste of high-quality water, Fiji Water may be worth the extra cost.
1. Transporting The Water
Fiji Water is a brand of bottled water that originates from the island country of Fiji in the Pacific. However, transporting the water from Fiji to other parts of the world comes at a high cost due to the long distance of roughly 7,000 miles. It takes an 18-hour flight from Fiji to New York, plus a four-hour drive from the water source to the airport. As a result, the price of Fiji Water is higher compared to other brands due to the resources needed to transport it. Half of the price paid by consumers goes towards the cost of transportation, making it an expensive choice. Despite the high price, many people continue to choose Fiji Water for its unique taste and origin.
2. Environmental Sustainability
As sustainability has become a hot topic, many companies are implementing sustainable practices. Fiji Water has also made a pledge to be an environmentally sustainable company. They have focused on reducing their plastic use, which has been a controversial issue for water companies. Fiji Water has spent millions of dollars to become a green company, passing the cost onto the consumer. The company has reduced its carbon footprint and emissions, which means they are using fewer resources and taking up less space. Buying Fiji Water can make consumers feel good about their contribution to preserving the environment. Despite its higher price, the focus on sustainability makes Fiji Water a more ethical and responsible choice for environmentally conscious consumers.
Fiji Water is a highly sought-after bottled water brand in the US, often found in upscale hotels, restaurants, and spas. Its unique square-shaped bottle sets it apart from other water brands and has become a status symbol for many. However, this distinct design comes at a higher cost as it requires specialized equipment to produce. Despite the higher price point, Fiji Water has also made efforts towards environmental sustainability, reducing their carbon footprint and plastic use. While the cost of sustainability is passed on to the consumer, it also allows them to feel good about purchasing a product that is environmentally responsible. Overall, Fiji Water’s image and unique packaging contribute to its popularity and higher price point in the market.
4. Supply And Demand
Supply and demand play a crucial role in the pricing of products, including Fiji Water. The high demand for Fiji Water, particularly in high-end hotels and spas, leads to an increase in the price of the product. Exclusive deals with luxury establishments create the impression that Fiji Water is a premium product, which further boosts its demand among consumers. As a result, the production company can charge a higher price for the water, and consumers are willing to pay it due to the perception of quality and status associated with the brand. The balance between supply and demand is a key factor in determining the cost of Fiji Water.
5. Water Source
Fiji Water is known for its use of artesian water, which comes from a natural underground chamber known as an aquifer. This type of water is highly sought-after because it is protected from contamination by layers of rock and earth, resulting in the purest possible water. However, tapping into the aquifer to gain access to the water is an expensive process. Additionally, the Fiji Water plant in Fiji operates 24/7 to get the water to consumers. The plant requires generators that run on diesel fuel due to a lack of infrastructure in Fiji to handle the power drain. Running a factory also involves employee costs, including salaries, benefits, and other expenses. All of these costs are passed on to the consumer, making Fiji Water an expensive brand. Despite the high cost, many people are willing to pay for the taste and purity of the water, as well as the status associated with the brand.
6. The Contents Of The Water
Fiji Water is known for its purity and unique mineral profile that sets it apart from other bottled water brands. The water is sourced from an artesian aquifer located in the Yagara Valley on the Viti Levu Island in Fiji. It remains untouched until it is bottled, making it entirely unspoiled and giving it a soft and smooth taste that you will not find in other brands.
The unique mineral profile of Fiji Water contains essential minerals, including silica, calcium, and magnesium, and 100 percent natural electrolytes, such as potassium, chloride, and sodium. These minerals and electrolytes help to regulate nerve and muscle functioning and maintain the balance of base and acid in your body.
Fiji Water has a pH level of 7.7, which is in the typical range for water. Its alkaline nature sets it apart from acidic bottled water options. It is good for your body and health, making it a popular choice for many consumers.
If you want to experience the taste and benefits of Fiji Water, you will have to pay the price for its unique contents. However, many consumers believe it is worth the cost for the purest possible water with a unique mineral profile.
7. Plastic Bottles
Fiji Water, like many other bottled water companies, has faced criticism over its use of plastic bottles in recent years. While plastic has been a convenient way to store and transport water, it has also been shown to have negative effects on both human health and the environment. In response, Fiji Water has made efforts to ensure that its bottles are in compliance with regulations set by the Food and Drug Administration (FDA) and are made from safe and recyclable materials.
Fiji Water uses high-grade polyethylene terephthalate (PET) plastic, which is approved by the FDA for contact with food and beverages. This type of plastic is also recyclable and can be used to make other products like clothing, carpeting, and construction materials. The company does not use Bisphenol A (BPA), a chemical commonly used in plastics that has been linked to harmful health effects.
Despite these efforts, adhering to strict regulations and using safe and recyclable materials does come at a cost, which contributes to the higher price of Fiji Water bottles.
8. Advertising Costs
Fiji Water invests heavily in advertising and marketing to promote its brand and convince consumers that their water is superior to other bottled water options. In addition to traditional advertising methods like commercials and print ads, Fiji Water utilizes their unique square-shaped bottles with six distinct labels that highlight the natural artesian water’s purity and quality. Fiji Water intentionally prices its water slightly higher than its competitors to give consumers the impression that it is a high-end product associated with status. This marketing strategy has been successful, as Fiji Water is one of the most imported bottled water brands in the US and is often found in exclusive hotels and spas. Drinking Fiji Water can make consumers feel like they are part of an exclusive group, and the company’s emphasis on sustainability and using safe plastic containers is also a draw for many consumers.
9. Employees’ Salaries
Fiji Water’s employees are paid above-average salaries, which is a part of the reason why the cost of their water is relatively high. While this is great for their employees, it means that the cost is transferred to the consumer. Additionally, the company offers employee benefits, which also contributes to the overhead costs. These are typical costs that you pay when purchasing any product, but they can be more noticeable when the item is already high-priced. Nonetheless, Fiji Water’s commitment to fair compensation for their employees is admirable and contributes to the overall quality of their product.
10. People Will Pay For It
Fiji Water’s high cost can be attributed to various factors, including its unique water source, square bottle design, environmental sustainability efforts, high-grade PET plastic bottles, and expensive transportation costs. Additionally, Fiji Water invests heavily in advertising and marketing, using unique bottle labels and pricing strategies to appeal to consumers. Despite the high cost, many consumers are willing to pay for Fiji Water due to its perceived quality and status. As long as the demand for Fiji Water remains high, the company will continue to charge a premium price for its product.
How Can I Save Money On Fiji Water?
Looking for ways to save money on Fiji Water? While it may not be easy to find ways to cut costs on this high-end bottled water, there are a few strategies you can try. First, look for coupons online or sign up for Fiji Water’s first-time buyer discount. Keep an eye on store ads to find sales, and consider stocking up on Fiji Water when you find a good deal. Buying in bulk is another option – some wholesale clubs, like Sam’s Club, offer Fiji Water at a lower price per bottle. This is especially cost-effective if you drink Fiji Water regularly. However, occasional drinkers may find it more practical to simply buy Fiji Water when it’s on sale or skip it altogether. With these tips, you can still enjoy the unique taste and benefits of Fiji Water without breaking the bank.